On Monday, Forbes released an article covering Hakkasan Group and the VP of Marketing’s view on trends within EDM.
“Sal Wise, Hakkasan Group’s vice president of marketing, has been working in the nightlife and entertainment industry for 13 years now, and he says he has seen the industry change across the board. “I think it’s changed in quite a few ways, from what people were interested in and what drove people to the clubs to the clubs themself and to what residencies are, as well as how people get their information,” he says. According to Wise, people were originally driven to venues by celebrities, but he says that shifted for some time to attendees being driven by which DJ is performing.”
To learn more about Forbes’ article on Hakkasan Group, please click here.
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